# Advancement Services

## [Tricia Marsherall on Clean Data, Clear Strategy, and How Donor Databases Really Work](/content/tricia-marsherall-on-clean-data-clear-strategy-and-how-donor-databases-really-work/index.html)

- by [Jennifer Filla](/content/author/jenfilla/index.html)
- June 1, 2026 - June 3, 2026
- [Prospect Research](/content/category/prospect-research/index.html)

If you’ve ever heard a development director say “we need a new database,” you’ll want to listen to this episode. Tricia Marsherall is the founder and CEO of Donor Database Experts, working with nearly 100…

## [Vered Siegel on Why Judgment Is the New Scarce Resource in Fundraising](/content/vered-siegel-on-why-judgment-is-the-new-scarce-resource-in-fundraising/index.html)

- by [Jennifer Filla](/content/author/jenfilla/index.html)
- March 2, 2026 - February 23, 2026
- [Learning Edge Blog](/content/category/learning-edge/index.html), [Major Gifts](/content/category/learning-edge/major-gifts/index.html), [Prospect Research](/content/category/prospect-research/index.html)

What happens when AI can generate a list or a prospect summary in seconds—but still can’t tell you what to do with it? That’s the central question Vered Siegel lives and breathes every day as…

## [Where have all the donors gone?](/content/donors-gone/index.html)

- by [Jennifer Filla](/content/author/jenfilla/index.html)
- October 14, 2014 - September 14, 2025
- [Learning Edge Blog](/content/category/learning-edge/index.html), [Research in Fundraising](/content/category/research-in-fundraising/index.html), [Rhode Warrior Blog](/content/category/learning-edge/rhode-warrior/index.html)

by Rhode Warrior Blogger, Mark Noll  
Before I began my career in Prospect Research / Advancement Services, a field I’ve been in now for over 17 years, I spent many years working in Employment and…